A Business Report That Breaks the Paradigm

After the fact a break from accepted ways of doing things seems so obvious - before the fact, nor so obvious.

How come, because we see the world through what Kenneth Burke calls a terministic screen. The world is filtered for us by our screen and we don't even know the screen is there - it is though the mechanism through which we select reality as well as deflect reality.

Take s simple thing like annual reports for example - what's the screen through which we look that has a report be a particular way? Until Audi's business report that is. After seeing their report, an aha! perhaps, an of course, why didn't we think of this, why isn't every report like this?

Innovative? Absolutely!